The critical socialization period runs from about 3 to 16 weeks of age. During this window puppies form lasting associations with people, animals, sounds, and environments. Positive exposure now prevents fear and aggression later.
Socialization is not just "meeting other dogs." It means calm, rewarded exposure to a wide variety: men with hats, children, vacuum cleaners, car rides, clinics, gravel, water, and other vaccinated, friendly animals.
Pair every new experience with something your puppy loves — treats, play, praise. The goal is a neutral-to-happy response, not overwhelm. One scary event can outweigh ten good ones, so go at the puppy's pace.
Start classes after the first vaccine series begins, and use a carrier or sling in public before full vaccination. Puppy preschools run by positive-reinforcement trainers are ideal controlled environments.
If you adopted an older dog past this window, all is not lost — but progress will be slower and may need a certified behavior consultant. The earlier you begin, the easier every later step becomes.